CNN Confronting Another Major Cuomo Problem That Could Have Lasting Impact

CNN has long been the only major cable news network without a female primetime host and now the troubled network is having a hard time getting women to tune in.
CNN’s “Cuomo Prime Time” with embattled namesake Chris Cuomo shed significant female viewers following the bombshell report by New York Attorney General Letitia James that declared he advised his brother on how to fend off sexual harassment allegations.
The report concluded that soon-to-be-former Gov. Andrew Cuomo sexually harassed multiple women and the CNN anchor was part of a group of trusted loyalists who helped strategize efforts to salvage his political career. Chris Cuomo’s role in the scandal presumably irked some potential female viewers many turned off the program.
“Cuomo Prime Time” averaged 488,000 female viewers on Tuesday, Wednesday and Thursday last week – the three episodes hosted by Chris Cuomo following the Tuesday attorney general report, as he took Friday off.
The turnout was a 41% decline from the year-to-date female viewership of “Cuomo Prime Time,” while the program also lost 45% percent of female viewers compared to the same week in 2020. “Cuomo Prime Time” also lost 14% of the female viewers who tuned in during the second quarter of 2021.
via joemiller

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